# FeedbackEngine

Test ideas, creatives, names and concepts on a panel of AI-powered digital
respondents. Structured, high-fidelity feedback in minutes instead of weeks.

## What it does

Define a target audience in detail — demographics, income, location, behaviour —
and FeedbackEngine generates a panel of digital respondents matching that
specification. They answer your questionnaire in character, on a 1–5 scale and
in their own words, and you get a report in minutes.

## What you can test

- [Creative testing](https://feedback-engine.ai/en/creative-testing) — banners and key visuals, scored on cut-through, emotion, comprehension and brand fit
- [Naming testing](https://feedback-engine.ai/en/naming-testing) — names and slogans, scored on sound, memorability, associations and brand fit
- [Concept testing](https://feedback-engine.ai/en/concept-testing) — ideas, offers and positioning, scored on value, relevance and distinctiveness
- [Video idea testing](https://feedback-engine.ai/en/video-idea-testing) — a script or storyboard, scored before production money is spent
- [Audience insights](https://feedback-engine.ai/en/audience-insights) — an open survey with no material: motivations, barriers, expectations
- [Idea comparison](https://feedback-engine.ai/en/idea-comparison) — a short list ranked, with the arguments for and against each variant

## How a test works

1. **Pick a test type** — each ships with a questionnaire built on the standard methodology for that kind of pretest.
2. **Add your material** — images, PDFs, text, or nothing at all for an open audience survey.
3. **Define the segment** — structured demographics plus a free-text description of behaviour.
4. **Read the report** — ranking, Top-2-Box scores per metric, and open-ended answers grouped by sentiment with quotes.

## Where the method is and is not reliable

Digital respondents reproduce reasoning and stated preference well and sensory
experience poorly. See [Methodology](https://feedback-engine.ai/en/methodology) for the full
account, including how accuracy is checked against live audiences.

## Links

- [Features](https://feedback-engine.ai/en/features) — platform capabilities
- [Pricing](https://feedback-engine.ai/en/pricing) — plans and panel sizes
- [FAQ](https://feedback-engine.ai/en/faq) — method, tests, results, account
- [About](https://feedback-engine.ai/en/about) — the company
- Sign up: https://my.feedback-engine.ai/auth?mode=register&lang=en