# Test your creatives before the campaign goes live

Upload up to four executions and let a panel of digital respondents score your banners and key visuals — in minutes, not the weeks a classic pretest takes.

## Why pretest a creative at all

The media budget burns on whichever execution won the meeting. If the creative does not cut through the feed, or reads differently than intended, the money goes into impressions without clicks — and you find out when the flight report lands.

Testing creatives on synthetic respondents settles the “which banner is better” argument inside an hour: instead of taste, you get scaled scores, a ranking of the variants, and the audience explaining in their own words what pulls them in and what pushes them away.

## What you can test

- Static banners for digital campaigns
- Campaign key visuals
- Out-of-home layouts
- Covers, posters and point-of-sale material

Upload formats: JPG, PNG, GIF, PDF — up to 8 files per idea, up to 4 variants in a single test.

## How a test runs

1. **Pick the Visual test type** — A ready-made questionnaire built for evaluating static executions — no survey design required.
2. **Upload up to 4 executions** — The images themselves, plus a description of the placement context where it matters.
3. **Define the audience segment** — Gender, age, cities, income and behaviour — for example, women 25–45 in major cities who buy the category weekly.
4. **Read the report** — A ranking of the executions, scaled scores per metric, and grouped open-ended answers.

## What the report measures

- **Cut-through** — Does the execution stand out in a cluttered ad environment?
- **Emotional response** — What the image makes people feel.
- **Comprehension** — Is the message readable at a glance?
- **Brand fit** — Does the creative sit naturally with the brand it carries?
- **Action** — Does it move anyone to click through or find out more?

Every metric comes as a mean score on a 1–5 scale and a Top-2-Box figure — the share of 4s and 5s — plus an overall ranking per execution. Open-ended answers are grouped into what worked and what put people off, with verbatim quotes.

## Frequently asked questions

**How is this different from asking colleagues or running a focus group?**

Colleagues look with the eyes of category professionals. A focus group is eight to ten people under the influence of a moderator and of each other. Here you get hundreds of independent reactions from the target audience, with no group pressure and no socially desirable answers.

**How long does an ad pretest take?**

Minutes from launch. A classic pretest with recruitment and fieldwork takes two to six weeks.

**Can I test animated banners?**

Upload the key frames as a GIF or a storyboard PDF and respondents will judge the idea and the visual line. For films there is a dedicated test — see video idea testing.

**What if every execution scores badly?**

That is a result too. The open-ended answers show exactly what is not working — the image, the message or the delivery — and point at what to fix before any media money is spent.

## Related

- [Concept testing](https://feedback-engine.ai/en/concept-testing) — Check the idea before its execution
- [Video idea testing](https://feedback-engine.ai/en/video-idea-testing) — Same campaign, moving image
- [Methodology](https://feedback-engine.ai/en/methodology) — How we check that this is accurate

---

Start a test: https://my.feedback-engine.ai/auth?mode=register