# About FeedbackEngine

FeedbackEngine builds synthetic audience research: a platform that simulates a
defined target audience so brands can pretest ideas, creatives, names and
concepts without recruiting a panel.

The premise is that traditional audience research is too slow and too expensive
for most of the decisions that would benefit from it — so those decisions get
made on opinion instead. Synthetic testing puts the pretest back into the
process at a cost and speed that let it run every time.

See [Methodology](https://feedback-engine.ai/methodology) for how the method works and where it
does not.